Mindshare | Strategy Incubation Director
Description
Job Requirement & Description
Top level description at a sentence:
Fulfill needs for high level IMC strategy discussion with client, including marketing prioritization, key activations, co-branding, etc., need this role to enhance our capability while incubating for future Yili category leaders
Priority level | Client |
Priority 1: | Yili Ice Cream and Yogurt - IMC strategy such as high level strategy discussion with client, co-branding, key activations Marketing Strategy Big Idea Response Owner |
Priority 2: | Qualcomm and IBM - |
Priority 3: | Huadu - Client owner |
Priority 4: | New Business Development Strategy Owner |
Talent needs:
Must : Strategy thinking + 2C media experience
Better to have :+3C experience / fans+ English ,with priorities ranking
Additional Remark:
Need to be able to accept deployment to Yili when/if needed